What it is

An award-winning platform that uses vision technology to learn every detail about your car and then offer tools to easily buy, sell, get financing or lower your payment.

Our awards:
— SXSW® Interactive Innovation Award Winner
— Webby nomination, Best Use of Mobile Camera
— Two Emmys for commercial spots

Also achieved the highest Net Promotor Score (NPS) in the automotive tech industry; at the time beating out CarGurus, Carvana, and

What I did

As part of a small creative team, I was involved in app and web design, usability testing, video production, brand photography, social campaigns and culture development.

Our process

Our process is OKR (objectives and key results) driven, so any work that increases our core business objectives is on the table. As a result, we're constantly trying new experiments and gauging success by mapping them back to specific key metrics. I've worked on top-of-funnel interactions like social campaigns and landing page calculators as well as bottom-of-funnel actions like our checkout process and final checklist success animations.

Initial snap screen
My cars, the home of active listings, owned vehicles, favorites and collections
Offer detail view where users can manage incoming offers and finish the checkout process
Active To-do list for the checkout process
Mobile breakpoint for listing flow on web
Loading animation for the value calculator
Home screen of the Blinker marketplace
Marketing site homepage
Financing landing page that includes a terms calculator
Selling landing page with entry points to either list your car or calculate your car's value
Listing flow on web
Pre-qualification approval on web


A handful of my motion design work. See the videos below for more.

Blinker in 1 minute

With support from our creative team, I lead the production of a new hero video for Blinker. I storyboarded a direction, sourced talent, shot the footage and did all post-production including editing and motion design.


Early on, we learned establishing trust was crucial to anyone taking us seriously. Testimonials became a core tool to gain that trust. As a result, I ended up shooting seven on-location testimonials, including this one.

Social campaigns

A snippet of an Instagram ad campaign I helped storyboard and execute.

Brand photography

Being a part of a small startup meant we didn’t have a massive budget to produce high-quality assets for our marketing materials. Solution? Shoot them ourselves.

Building a culture

A small, but important role I had was to help build up the culture at Blinker. This included building a few new areas in the office. The “Booyah Wall” was built so folks could offer written high-fives for team members and the “Innovation Wall” was a space where we showcased upcoming design iterations.

Just for fun

A little behind the scenes fun for a shoot in the alley behind Blinker. There was never a dull moment.